Oum is the first word of moroccan first name Oum El Ghaït, which means » Mother of relief « , and that used to be given to baby girls born in the desert in a rainy day or night. Oum wears well her name; her music generously brings in its flow feelings, dreams, and stories inspired by her own vision of the world. Her singular voice, at the same time soft and powerful succeeds in combining the elements of her original culture, and those of a universal musical heritage whom she investigates. Singer, writer and composer, Oum begins by singing an eclectic soul in her first album Lik Oum which mixes pop, hip-hop and rhythm and blues, before moving on three years later, with Sweerty, a thirteen tracks in which she
asserts her talent of melody maker inspired of new soul, and jazz, and her ease as bilingual lyric writer because she writes her songs in darija (moroccan dialect) and in English. Playing with words between poetry and metaphor, she sings about love, hope, freedom, men and women..about life. Humble and humanist, she looks through the writing to bring a message of love. Having conquered the heart of Moroccans, and seduced by her presence the audience of several stages in Europe and the Arab world, Oum gets ready to enchant the international musical sphere with « Soul of Morocco ». This project arose from her desire to reveal the wealth and the cultural diversity of Morocco while conjugating it to the rhythms and to the sounds of other musics of the world. A dozen pieces played by a quartet double bass, percussions, guitar and flute / saxophone, with - on some songs - a line of Oud as well as the participation of renowned musicians such as Jean-Luc Oboman Fillon, Alain Debiossat ( Sixun) and Karim Ziad.